About Penguin 3.0
Google recently unveiled Penguin 3.0, the first updated algorithm that it has introduced to the public in over a year. The purpose of this update is to counteract the presence of spam on the web, as many sites are known to disseminate spammy content and compromise the integrity of a web user’s searching experience.
What Is Negative SEO?
To fully understand the magnitude of this update, it is first critical to grasp the definition of negative SEO. Negative SEO is the deliberate act of reducing someone’s SEO ranking in a search engine, and this can be performed in a variety of ways. In most cases, link tactics are used. In other cases, a webmaster will employ negative SEO to increase their own backlinks, and ultimately, their spike their web ranking. In either case, these SEO tactics are considered unethical.
Why The Penguin Was Updated
In response to negative SEO techniques, which links websites to spammy content, Google is now making concerted efforts to remove those links from the web, and depriving them of visibility altogether. Any links that contravene Google’s webmaster guidelines will suffer the unduly consequences, as a result of this newly updated Penguin.
Twitter erupted in fear and apprehension when Google’s new Penguin was introduced, as many feel that their web visibility has been compromised. Like most algorithms, no one truly knows the detailed mechanisms behind this Penguin, and virtually everyone is at risk for being penalized for spammy backlinks. Currently, webmasters are in the midst of recovery, and are scurrying to remove low quality links from their backlink profile. Unfortunately, disavowing links does not guarantee immediate results. However, many webmasters are hoping these decisive actions will benefit them amid Google’s new update.
The Effects on Web Ranking
For some webmasters, Google Penguin 3.0 is just yet another update that poses few threats to their current web status. Yet, others are experiencing the palpable effects of this Penguin, voicing utterances about the disappointing plunge in search engine ranking. However, this can only be expected. Contrary to popular belief, some webmasters have become the unwitting victims of negative SEO. As noted previously, website competitors may provide unethical backlinks to a competitors website, in an effort to compromise their standing on the Google search engine. Luckily, the new Google Penguin is able to dismiss this questionable content altogether.
In light of the new update, some sites are less visible than before because links previously deemed SEO friendly are being dismissed by Penguin 3.0. With each update, Google introduces new standards that are virtually impossible to evade in today’s technological age. Many sites have even incurred a pattern of obtaining backlinks through unethical means.
The Importance of a Healthy Backlinks
Most people lack a valid understanding of backlinks, and their relative significance on the web. So, why does it matter if a website links to poor quality content? The hallmark of Google is the provision of a quality web searching experience. A website’s integrity is largely accounted for by the quality of the content supplied by its web pages. So naturally, anything that compromises Google’s search experience and value will be demoted in search ranking. Quality content is what keeps the Google search engine running.
Even if you search ranking decreased, there are steps you can take to remedy this. Recovery is not an insurmountable feat, as long as you are precise and dedicated in your efforts to create a healthy backlink profile.
The first step to achieving this is to first recognize what a bad link is and to address it accordingly. Bad links, for instance, may refer to links derived from directories, or irrelevant article directories. Generally speaking, any links that you purchased should be disavowed, as Google algorithms will dismiss these as invalid. Some webmasters feel that they can acquire an advantage by simply posting links in unrelated forums. This too is often looked upon suspiciously by the Google Penguin. Additionally speaking, webmasters who post links in directories not pertaining to a specific industry are bound to fail in their efforts to ascend the search engine rankings.
One of the most commonly employed tactics, among webmasters, is the use of poor quality, fluff content that lacks clarity, refined grammar, value and relevance to the topic being searched for. Any links that are woven into this sort of content are bound to fail when they are forced to face the wrath of Google’s Penguin.
If you were recently afflicted by the changes enacted by Penguin 3.0, then it is highly recommended that you disavow any negative SEO tactics, namely bad links. There are a few steps that you can take in order to achieve this.
Before you disavow any links, make sure that you proceed carefully to forgo the possibility of making critical errors. Your search engine ranking is of major importance, and these steps should not be undertaken lightly.
The first step is to download the undesirable links, and to save them in a folder. To do this, you must visit the Webmaster Tools page, and then you must select the site that you would like to disavow from your backlink profile. Once you reach the dashboard, the next step is to select the “search traffic” tool, and to select the option that says “links to your site”. After
choosing the option “who links the most”, select the option that says “more”. The next step is to download additional sample links, and to download the latest links.
Once you have completed these aforementioned steps, you will need to download the page containing your backlinks. Convert this into a text file that contains the undesirable links you would like to disavow. Once this has been done, the next step will be to request that Google disavow the links indicated.
Remember, diagnosing the integrity of a link may require some additional research. There are tools available on the web that can assess the legitimacy and relevance of a link. Using this software, you can easily determine which backlinks are increasing your web ranking, and which are impeding your web visibility. Never assume that specific links are healthy or unhealthy, as a formal link diagnosis will be needed before you proceed.